Through the institutional communication campaigns, AIFA aims to draw the public opinion’s attention to issues relating to pharmaceuticals and their consumption, which are deemed to have a greater social impact; this is why the dissemination of correct information is one of the essential factors for the promotion of a new pharmaceutical culture among citizens and health sector operators. Several information initiatives will be implemented by the Agency over the years focusing on topical contents.

According to the topics to be addressed and the targets to be reached, the means and communication tools (traditional and not) will be identified, which are considered most suitable to achieve the greatest effectiveness and penetration of the messages of the communication initiatives.

The campaigns